Even Revel’s Facebook page bears their slogan that is new Wanted
It’s the first good news since Atlantic City’s latest casino opened: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every where within Revel Casino-Hotel.
New Campaign Working
Along with its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive close to the front side for the casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is out because of the Atlantic Ocean tides, and a more approachable ‘come on in and spend your hard earned money’ tactic is working for them.
Revel’s revenues for July had been $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from last year.
‘we think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos will likely be wanting more chilli slot machine youtube jackpot more gamblers; the figures for all of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The actual only real other gambling enterprises that showed gains besides Revel had been Borgata, up 19 per cent, and Resorts Casino Hotel, by having a 6 per cent jump when compared with year that is last.
Helping the July figures, apparently, was the July Fourth holiday tourist influx. Officials say there was a nearly 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 percent more site visitors stopped during the given information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those willing to wager, it appears that at last Atlantic City’s efforts to mimic what has worked for years in Las vegas, nevada namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There is no doubt that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president of this Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while putting 40,772 room evenings and $64 million in convention ancillary spending into the coffers of hotels, gambling enterprises and retail.
Of course, while one month that is good good, for a property like Revel which has been plagued with bad figures since it launched just 15 months ago, an ongoing winning streak will probably be essential to convince investors that the worst is over. To that end, Hartmann says there may well be more of the incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we could maintain industry share figures,’ Hartmann said, hedging his wagers.
The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new (interim) CEO in Hartmann. He states the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ sort of home.
‘We are profoundly grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons with all the same name each took home $1 million following an Ohio casino mistake
If the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing was televised and plenty of local news were on hand to get a glimpse of the champion. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait, YOU Win!
It absolutely was the moment of the life time for Kevin Lewis, who had been in attendance that night. He had been there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino understood that they had a major problem on their arms.
Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis was in the audience at the casino, another one ended up being watching on television, waiting to see if he’d win the drawing. And since it turned out, it had been the Kevin Lewis at home whom was the real winner not the one at the casino.
After the presenters realized that they had been awarding the prize to the wrong man, they conferred with casino officials in order to produce a decision on what you should do. There have been definitely plenty of possibilities to them: only the rightful winner ‘deserved’ the money, and many such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or nothing at all.
But the Horseshoe made a decision to just take another approach. Rather than make the males concern yourself with which one could ultimately receive the prize, they merely awarded two million dollar awards instead: someone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino manager that is general Kline in a declaration. ‘So consistent with our commitment to do the right thing for our visitors, Horseshoe awarded a $1 million prize to each associated with the males.’
The ‘correct’ Kevin Lewis hasn’t had much remark on the problem, and his prize cash was never really in question. But the Lewis who showed up at the casino that night is grateful that luck had been on his side.
‘When I heard my title we said, ‘God finally gave me a win that is big” Lewis told neighborhood television station WCPO. He later attributed their win to simply ‘being in the right place at the right time.’
Six Degrees of Separation
Incredibly, the two winners have a complete lot in keeping. Not just do they share a name and play at the same casino, but they both live in the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.
One of the chief reasons for a casino being therefore generous in a situation such as that one is obviously to create some good PR, additionally the Horseshoe may be the big champion on that account. On social networking web sites like Facebook, the Horseshoe’s page has been inundated with messages praising their decision, with most customers seeing it as being a classy move by a business that ended up being under no obligation to give down the extra money.
Caesars Entertainment Misses A put in Macau
There will not be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for the huge casino conglomerate that is amongst the few without presence in Macau the most lucrative gaming destination on earth Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the entire year.
The questions that are big, why?
No License to Deal
it might revolve around Caesars’ cap ability to secure a gaming license; or lack thereof.
The casino giant purchased the golf course area back 2007, for $578 million, then called the Macau Golf program, looking to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the decade that is past. But, it was maybe not to be, and in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, plus one they are nevertheless spending for. Caesars ended up being even offered a Wynn Resorts sub-concession back 2006, but nixed the ability; a move that was obviously a bad one looking back, Loveman admits.
The problem is based on the fact that the Macau federal government has cut off issuing any gaming that is additional beyond the prevailing six concessions and sub-concessions, so Caesars sort of shot by themselves in the base by not taking the Wynn deal when they could. Never having themselves presented a credit card applicatoin straight back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days has no 2nd chance to enter into probably the most profitable gambling region on earth now; an unfortunate reality for a company that carries the highest long-term financial obligation load of any casino conglomerate out there: a whopping $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite some time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las vegas, nevada six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Caesars has been busy doing some major internal company reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on line poker is next in line to launch in Nevada) and a fully planned Baltimore casino into a separate company that will be majority-owned by the parent.
Clearly, buying and selling property for the profit is additionally not one of Caesars’ best decision-making skills either; the company took a $101 million write-down on the land, which they’d named Caesars Golf, once they wear it the market last year, and even that leaves them $40 million in the red, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits from the sale to pay down their debt.